WordPress is the most popular Content Management System (CMS) in the world. According to BuiltWith, a leading internet intelligence firm, the CMS has over 40% of the market share in content management. It’s competitors come nowhere close.
Does that mean that you should use it as the basis for your website? Maybe. It all depends on what your website is going to do and before you commit you should definitely think about what CMS you use.
The two problems I have with WordPress is it’s popularity and it’s open nature. Although it’s great that having an open world in the internet is great to give everyone the same platform to grow, it comes with its own issues and because this CMS is so popular it becomes an incredibly interesting and easy target.
Because more people use it, the more vulnerabilities are found. Not because the platform is not secure but because the probability of coming across these security flaws is more common. This is purely caused by popularity.
This can rule out WordPress if you plan to use it to hold a lot of data, such as payment information, addresses, or anything else personally identifying. You have more chance of losing data.
I’ve used a variety of CMS, including major WordPress competitors, and I have found it to be the worst to update code-wise. The off-the-shelf themes are all over the place, essentially in annoying parts and to add simple features becomes a mammoth task.
For a small business this isn’t ideal, because developers tend to change for the hour and if you have a complex CMS the longer any code changes are going to take.
To me, this rules WordPress out for small businesses unless you don’t plan to add much customisation to it. But as a small business standing out from the crowd is one of the most important things.
I think the major upside to WordPress is it’s adaptability and ability to increase its functionality. This adds a lot of options for small businesses, in fact large businesses also benefit from this. However, this is also one of its downfalls.
Plugins are great, but they add something else. Code. When you add more plugins and more codes you add more potential security vulnerabilities, this adds to my point earlier on this post. Although these things are great, when running a website you need to think about security.
For your businesses needs, there may be other options you should be trying. Just because WordPress is the most used it doesn’t mean that it should be your only option.
What you look for in a website should be dictating the best platform for you. eCommerce websites, for example, are best on a specialist platform like Magento. If you are looking for a standard website, without any extras then you can use things like Drupal or Umbraco.
There is always the easiest option too. Although I hate recommending them, a website builder is always a viable option. Square Space and Wix, although annoying to me, are becoming incredibly helpful for small businesses who want a website.
The builders put everything together into one big platform. Hosting, domain, CMS updates, and SSL certifications. Without any bulky codebases and simple drag and drop features. These are best suited for those who aren’t quite ready to bring in an agency or developer yet.
If you are currently looking at a CMS then my advice would be to seek professional advice and look at all your options. Of course, I offer key services that can help here. Why not check out my consultancy services, or email me below.