When it comes to creating website pages, a lot of thought and planing goes into what they look like and say and mostly this focus tends to fall on pages about products or services, even about pages get specially crafted. But contact pages are less thought of, they sometimes become the forgotten middle child or the website and they can be one of the most important.
Contact pages are converters, if you don’t have an eCommerce website then it’s going to be incredibly likely that a contact page is one of the only ways you’ll grab details and turn visitors into leads and eventually create customers from it.
Although the content might seem quite obvious that you’ll need contact details, there are more things that you should think about putting on here. Another key consideration to make is the actual design of the page too, not how it looks but where things go too – imagery, forms, addresses, how do they all sit together.
I’m delving into written content first because I think it is important to understand that bit first, for me this makes it easier to start to visualise the page you’re making.
An office address
If you’ve got an office that people can visit, then it’s good to include this as people will go to your website to get directions. It’s also handy to link to Google Maps to cut out any annoying manual inputting of directions. There is also a visual element you can add as well here, which I’ll delve into later.
Social media links
These are incredibly important to have on the website, as social media has grown over the last decade and any opportunities to plug them and grow followers for the continued brand exposure is good – text and imagery when plugging these is important. People have grown to know the logos for the giants of social media and knowing what you’re under is key to growing your base.
Emails and phone numbers
Companies tend to forget to put simple contact methods on this page, they assume because they’ve got a form they don’t need anything else. However, I always advise people to think about what if people don’t have time to use a contact form or just want to speak to a person on the phone. The idea of your contact page is to make it easy for your potential customers to get in touch.
This, more than the content, will keep people on your page and make them convert. The written content is good, but works hand in hand with the visuals to convert. Some key things to include are:
You’ve already got an office address and the ability for people to get directions to you. But what if someone is local, or wants to see where you are located so they know what to do when they get off a train.
Another good use for a map is to show off your local area if it’s relevant to your business offering, hotels for example, night want to highlight their location against viewpoints, restaurants, or visitor attractions.
What should guests expect? What does your front door look like? Your office is an asset, branding, meeting rooms, anything to give off that great impression to prospective visitors about what to expect. Personally, I like to know what I’m going to when heading to a meeting in an office.
The most important visual element of your page, the contact form, should take up most of the space and should be thought through carefully. No one wants to give you every little piece of information, so keep it short and sweet. A name, an email address and phone number, and then a query box is all you really need.
The above image of the Bamboo HR contact page is a great example of a good page.
You have your content elements to create a good page now, a little bit of everything to not overwhelm people but to inform and convince a conversion. So how do you layout a page? Leading your visitors eye across the page is important.
The most effective way of laying out your page is to have the top section in a half, on the left hand side you should have your immediate contact details such as social media, email and phone and on the right hand side you should have the form – this way the immediate ways to contact you are first.
Below that is your office information, the map I mentioned earlier, address, and if you’ve got any photos or 3D tours of the office this always good to include. That way if someone is coming to see you they know where to look.
This should give you a decent contact us page that will encourage people, but not force them, to convert. Helping you to hopefully increase those visitors into leads and eventually customers. A well planned contact page could help grow revenue, certainly on the projects I’ve worked on it has helped increase sales massively.